The BMS Act, 2012, also known as the “BMS (Regulation of Marketing of Breastmilk Substitutes, Feeding Bottles and Infant Foods) Act,” is a significant legislative measure aimed at regulating the marketing and distribution of breastmilk substitutes, feeding bottles, and infant foods. Enacted to protect and promote breastfeeding practices, this act sets forth strict guidelines for the promotion and sale of substitute products to ensure the health and well-being of infants and mothers. By implementing comprehensive regulations, the BMS Act, 2012, strives to safeguard breastfeeding as the optimal method of infant nutrition and promote the best interests of maternal and child health.